Your Inventory. Our Rich Media Power.

Tired of the same old IAB-approved boxes? So are advertisers. 

MaDCo lets publishers ditch the dull and bring in the wow. Unlock new revenue with MaDCo IMPACT - our rich media formats like Skins, Scrollers, and Topswipes, built for awe and performance across all screens.
 
No setup fuss, no platform fees, no commitment—just plug, play, and start earning through direct deals or programmatic pipes.
And don’t worry, MaDCo doesn’t lock you in—you’re free to run other sources too.

Built with the Best: IMPACT Runs with These Greats

For Publishers

Monetize smarter with IMPACT, our user-friendly rich media formats—built for performance, scale, and ease. 

IMPACT gives publishers the tools to turn every impression into premium value. With powerful rich media formats, zero platform fees, and seamless setup, it’s the easiest way to unlock new revenue across devices—without compromising user experience.

Ad Units Advertisers Love

IMPACT is, simply put, what advertisers want—and what viewers remember.

Crafted in partnership with leading publishers committed to better ad standards, IMPACT formats are non-intrusive yet unmissable—delivering standout viewability, VTR, and CTR.

Available via PMP or Managed Buys, IMPACT blends transparency and automation with creative flexibility, making it easy to scale high-performing, audience-friendly campaigns.

Check out IMPACT showcase

New Formats. More Revenue. Zero Extra Effort.

Monetize smarter with high-impact ad units your advertisers will love.
- Give your direct sales team fresh, sellable formats
- Fill unsold inventory through our rev-share model
- Unlock incremental revenue with formats that go beyond standard display

Programmatic or Plug-and-Play

Choose the activation path that fits your workflow—DSP PMP deals or fully managed campaigns.
MaDCo supports both activation paths with zero hassle and max impact.

New Ad Spaces, New $$$

Still wondering what makes us different? Let’s break it down.

Video-Enabled Units

Eye-catching SKINS, Scrollers, Skin Wraps, and TopSwipe units—built for better engagement and higher CPMs.

Formats like Desktop SKINS can support video to maximize value.

Cross-Device & Fully Automated Delivery

No Platform Fee

Pay as you go CPM charge when you use our format.
Remnant montization on rev-share model.
Incremental boost with new ad formats.

Reporting & Optimization

Real-time insights and optimization support to maximize yield.

Get Started

 in 4 simple Steps

Get Tags

MaDCo team set's you up with placement tags for your sites and app pages

Setup

Choose the pages and set the tags on your ad server on a non-safe frame ad slots

Preview & Approve

MaDCo tech team will configure and adjust the ads to ensure they deliver smoothly on your site

Launch & Scale

Go live and run campaigns