MaDCo Premium Exchange

MaDCo Premium Exchange (MaDX) offers access to a select network of premium publishers for high IMPACT, non-IAB formats like Skins and Mobile Scrollers—alongside curated audience segments for REACH with innovative, stand-out IAB creatives.

Built with 100% transparency, MaDX provides full visibility into inventory sources, placements, and delivery. 

It also acts as an ad server, handling creative hosting, tag generation, and real-time reporting—all in one smooth, efficient workflow.

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Media Solutions

Where High Impact Meets Smart Reach. Power your campaigns with standout formats and targeted delivery.

IMPACT

SKINS, Scollers, DOOH - non-IAB format on select premium publishers

REACH

Curated Audience Segments with innovative, stand-out IAB creatives

IMPACT

Premium Ad Experiences, Delivered at Scale

With MaDX, access high-impact, non-standard formats across a premium exchange. Developed with leading publishers, this curated inventory delivers exceptional viewability and brand safety.

Available on programmatic channels (PMP or Managed Buys), High Impact Media includes creative production and serving—plus advanced personalization through optional DCO features like real-time weather or live sports data.

View High-Impact Showcase

Only the Best Screens for Your Brand

We work with a curated list of premium publishers to ensure high-impact inventory, exceptional viewability, and brand-safe environments—at competitive rates.

Now live in the MENA and INDIA.

Creatives That Tell Stories. Formats That Perform.

We craft visually rich, narrative-led ads that spark interest and hold attention. Paired with high-impact formats, our campaigns are designed not just to engage—but to perform where it matters most.

Smarter Rich Media with Enhanced Personlization

With MaDCo’s CMP + DCO, your creatives become more than just ads—they adapt in real time. Whether it’s personalized product recommendations, live scores, or time-sensitive messaging, your campaigns stay relevant, responsive, and ready to perform.

Ease of Activation

Getting started with MaDX is simple—choose the mode that fits your workflow best.

Managed Buy -available for IMPACT, REACH
Our programmatic experts handle everything from setup to optimization through our own DSP seat. Just share your campaign brief and leave the rest to us.

Private Marketplace (PMP) Deals -available for IMPACT only
Prefer running it on your own seat? We’ll generate Deal IDs for your preferred DSP—compatible with DV360, Yahoo, The Trade Desk, Quantcast, and more.

REACH

Curated Audiences, Delivered at Scale

Scale effortlessly with access to trusted, high-performing placements through our Managed Buys. Precision reach, without the clutter.

Smarter Rich Media with Enhanced Personlization

Go beyond impressions. Our curated media ensures your message reaches people who matter—backed by full transparency.

Set up Private Marketplace Deal

 in 4 simple Steps

Prep Your Assets

Organize your creative assets as per ad specs—images in correct aspect ratios and final ad copy ready to go.

Setup

Our Creative and Ads Operation team will setup Deal and ad formats.

Preview & Approve

Create preview links and get the green light from your team or client.

Launch & Scale

Generate creative tags and Deal ID to run programatically